Why Cobalt Red and not Cobalt Red?

This is an example of The Stroop effect. In the classic Stroop task, participants struggle to quickly name the colour of ink a word is written in, when the word itself is a conflicting colour. In executive coaching, the Stroop effect can serve as a metaphor for the challenges leaders face in managing conflicting demands it provokes congruent and incongruent processes. By understanding cognitive interference, clients can enhance their decision making skills, emotional intelligence, and resilience.


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